Media Kit
4.4M+ views. 22K+ people who feel "in between".
Currently based in Amsterdam, creating short-form and long-form content about money, culture, living abroad, languages, travel and food in Cantonese and English.
Channel focus
Lifestyle · Culture · Travel · International Living, told from a Third Culture Kid perspective.
Content style
Mainly bilingual (Cantonese & English), funny and real-life storytelling.
Discovery power
84% of Instagram reach comes from non-followers — content that travels far beyond my own audience.
11.5K
followers (11,491) — since July 2026
2.6M
views / 90 days (2.4M Reels)
652K
viewers reached
78.8K
interactions
+337.9%
90-day growth (+8,867)
YouTube
10.4K
subscribers — all since July 2026
1.81M
views
39.1K
watch hours
Top markets
High buying-power audiences across Hong Kong, the Netherlands, the US, the UK and Canada.
Engagement & Attention
YouTube
5.99%
channel CTR
3:46
avg view duration*
446K
best-performing Short
83.9% non-follower views • 652.8K viewers • 3.0% interaction/view
Top-performing content
Collaboration formats
Every campaign is tailored — rates on request.
YouTube
UGC
Example integration concepts
I'm opening up to my first brand partnerships — here's how your brand could fit naturally into my content.
Daily-life moment
Your product as a natural part of my everyday life in Amsterdam — no hard sell.
Culture-swap review
A short video or YouTube integration dedicated to your product/service.
Travel companion
Your luggage, app or travel essential featured throughout a trip vlog, from packing to arrival.